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Go To Market Strategy Template go to market strategy small business small business owner small business strategy Dec 29, 2023

One of the easiest things anyone can do is to create a product and go to market with it.

The hardest part is to get people to buy it on a wide scale and make a living off of it.

Before you hard-nosed boobirds call me out and say anything different, consider this. I created a software product in...

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Never Lose A Customer Again? What? customer acquistion customer experience customer retention strategies customer success small business small business growth small business owner Dec 28, 2023

I’d like to introduce you to a new way of thinking about your customers and their time with you. This is the guiding principle that has not only grown my businesses but has transformed the way we do business! This can happen to you too!

Way back in the dawn-of-my-business days, the age of...

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Retention Marketing: A Comprehensive Guide to Boosting Customer Loyalty customer experience customer retention customer retention strategies customer success retention marketing small business small business growth small business owner Dec 26, 2023

Hey there, fellow business maverick!

You've got that burning desire to bring in customers, and I respect the hustle. But let's talk about the elephant in the room—customer acquisition is only part of the game. The real magic happens when you keep those hard-won customers coming back for...

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The Game of Loyalty: Combining Customer Retention Strategies customer retention customer retention strategies customer success happy clients happy customers small business small business growth strategy small business owner Dec 19, 2023

I am a student of business in the sense that I am a graduate student of hard knocks. 

Mistake —> solution

There is something to be said about going to school and studying business. The opposite, me, is reading and applying the knowledge. I look at school as a long-term, lifelong...

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Cyber Safety for Small Business Owners: Protecting Your Digital Assets backup data cyber safety cyber safety for small businesses safe network secure payment policy secure payment system secure your network security software small business small business owner Nov 30, 2023

In today's digital landscape, small businesses are increasingly becoming targets for cyber threats. With their limited resources and potentially vulnerable security measures, it is crucial for small business owners to prioritize cyber safety. This article aims to guide small business owners in...

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Building Community: A Guide for Entrepreneurs and Marketer Newbs audience community hub email marketing entrepreneur entrepreneurship how to build a community small business small business owner social media videos webinars website Nov 17, 2023

In the vast, deep red ocean of digital marketing, where sharks are nibbling at your feet and you have been stranded for days without water or food, cultivating a strong and engaged online community becomes your guiding light. The importance of community building in digital marketing cannot be...

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Reframing Business Growth Challenges business growth business growth challenges business growth obstacles business obstacles small business small business growth small business owner Nov 16, 2023

In the world of entrepreneurship, obstacles are often seen as roadblocks to success. However, the principles of stoicism offer a different perspective. According to stoic philosophy, obstacles should not be viewed as mere impediments, but as opportunities for growth and learning. In this article,...

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Business Growth business growth small business small business growth strategy small business strategy small bussines owner Nov 13, 2023

This article will be more personal to me because of the path that I have been on for the past 4 years. Prior to March 2020, which we will all define in business as the “pivot point”, I was on a path of growth. That would be personal growth, which would also include business growth. I...

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Leadership Philosophy collaboration creativity expectations innovation leader philosophy leadership setting goals small business small business owner tips on how to be a leader Nov 10, 2023

As a leader, it is essential to lead with empathy and open-mindedness. This doesn’t mean that you need to keel over and bend to everyone’s will. There has been a shift towards what I would personally call inspirational leadership. Why?

Because work has changed, people need to...

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Virtual Business business logistics business model business operations competition customer experience customer service ecommerce financial resources hr human resources infrastructure monetization strategy scalability service viability small business small business owner supply chain technology virtual business Nov 07, 2023

When people are interested in starting a virtual business, what are three things they must consider?

A virtual business, or making money online is as easy or as hard as you want it to be. You could start by drop shipping, affiliate linking, or similar. You can also start a newsletter business...

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What Does a Content Marketing Consultant Do? content marketing consultant content marketing success engagement small business small business marketing strategy small business owner Nov 03, 2023

Content Marketing Consultant- An individual or group specialized in offering professional guidance on devising a content plan aimed at enlightening and eliciting responses from a targeted demographic. 

The digital landscape is a competitive arena where brands vie for the attention and...

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Leadership Skills: Learning from Visionaries entrepreneur leader leadership leadership visionaries small business small business owner Nov 02, 2023

In the dynamic landscape of business, leadership is not a one-size-fits-all concept. Leadership often gets confused with Managing and it couldn’t be any more different. Management is the art of making sure the work is done and leadership is influencing people to do the work and providing a...

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